Bold & Bae Fashion successfully completed one year of catering to diverse bodies with exclusive styles of lingerie for women, loungewear, athleisure and beachwear. The brand is marking its first anniversary by rolling out special discounts and offers for its customers. With a pan-India presence, the brand has earned a loyal customer base across different parts of the country.

The women's innerwear market is pegged to touch $12B by 2025. (Source: ReedSeer Report) There is an increased demand for innerwear from Tier 2 and 3 Cities. 7 out of 10 online shoppers reside in Tier 1, 2 & 3 cities, and a third of online shoppers are part of Gen Z. (Source: Bain & Company)

But they don’t have access to premium choices at affordable prices. Bold & Bae Fashion is bridging the gap with premium choices at pocket-friendly rates. Fearless, Empowering and Exclusive form the core values of the brand. The brand intends to cater to women from all walks of life with quality and designs at par with international standards.

Be it a working woman leading an independent life or a young girl eagerly following her passion, Bold & Bae online shopping has stunning styles catering to the unique preferences of women from diverse backgrounds with different budgets.

Bold & Bae Fashion Product Categories

1. Bras

Bold & Bae Fashion has an exclusive collection of padded bras, push-up bras, strapless bras, teen bras, t-shirt bras, deep-neck bras, front-open bras and lace bras for women. These bras are made from superior quality fabric with good lift and support. You will find the bras in padded, lightly-padded and non-padded varieties. There are wired and non-wired bras with demi cup and full cup coverage. Browse through their myriad collection in various size ranges now.

2. Panties

Bold & Bae Fashion has panties in different cuts and designs. Bold & Bae panty for women is available in boyshorts, hipster and seamless styles. The panties are available in varying coverage levels such as high and medium coverage with mid-waist and high-waist designs. You can choose lace designs, regular cotton panties for women, printed panties, and stripes among others.

3. Athleisure

Explore the brand’s exclusive styles of women's athleisure wear collection. The sports bras are available in mesh pattern made with high quality spandex. These bras facilitate air flow and keeps you cool during workout sessions. You can select from a range of colours that go well with your skin tone.

4. Beachwear

The brand has a cool beachwear collection that consists of various styles including monokini and bikini sets. From bandeau top to deep V-neck styles, there are different types of swimwear to suit your needs. Bold & Bae swimwear is made from lightweight, quick-drying fabrics to ensure comfort.

5. Loungewear

Bold & Bae Fashion has loungewear sets for women tailored for the best comfort and fashion indoors. From short sleepwear to t-shirt and pyjama set, you can browse through a range of loungewear sets. Stay at home in style or run errands sporting a chic loungewear with Bold & Bae’s cool loungewear set.

6. Co-ord set lingerie

Bold & Bae Fashion has co-ordinated lingerie set designed for women who want a cohesive and put-together look. Getting a bra and panty set saves you the hassle of mixing and matching panties with bras women lingerie online every day. You can confidently wear a set any day - be it a regular day or a special occasion such as a date night.


Bold & Bae Fashion has a variety of styles for women seeking comfort, fashion and budget-friendly prices. The brand is also involved in a noble mission to empower girls - ‘Keep A Girl In School.’ Every time a customer buys from the brand, it donates one sanitary pad pack to underprivileged girls. The brand facilitates better access to fashionable choices women lingerie online for women and also engages in noble initiatives to empower underprivileged women.

Bold & Bae Fashion (B&B) is a Direct-to-Consumer brand catering to women across demographics with trendsetting fashion. The brand’s product range includes premium lingerie, athleisure, loungewear and beachwear. Exquisite fashion at pocket-friendly prices is one of the biggest highlights of Bold & Bae Fashion.

Bold & Bae Fashion has a gorgeous collection of bras tailored to your unique style preferences. Size is one of the areas where women face challenges. The fit is never 100% right and most women compromise on comfort.

Bold & Bae fashion bras are tailored to offer uncompromising comfort for women of all shapes and sizes. They are an inclusive brand with a wide range of sizes including plus size lingerie.

Top-selling bras for women: -

With features like adjustable straps, seamless finishes, and breathable fabrics, these bras will come to your rescue when you are seeking the ultimate confidence boost.

1.T-shirt bras

Bold & Bae has the best collection of full-coverage t shirt bras. Ideal for everyday wear, these bras have a seamless finish with smooth cups. The bras are available in a wide range of colours such as pink, blue, pista green, white, peach, black and more. Listed under the category ‘Tempting T-shirt bra’, these bras are exclusively designed to offer all-day comfort at reasonable prices.

2.Strapless bras

Chances are that a majority of jaw-dropping outfits in your wardrobe need Buy Lingerie for Women Online in India a strapless bra. B&B has an exquisite collection of strapless bras that offer the perfect support. These bras are your go-to when wearing that beautiful cocktail dress waiting to make its grand debut. Made from high-quality fabrics with more info the perfect stitch, these strapless bras are embellished with intricate details.

3.Padded bras

Padded bras are perfect for those who have smaller breasts and want to add volume to the bust area. The wireless padded bra for women ensures ultimate comfort and gives a stable and even surface for outer garments. The brand has a Ravishing Lightly Padded Full Coverage Bra that offers full coverage and prevents spillage. Padded bras are highly versatile and work well with a range of outfits.

4.Push up bras

Push bras are Most Favorite bra among women, push-up bras enhance the cleavage and give you the perfect silhouette. The Passional Push-Up Lightly Padded Underwired Demi Cup gives a slight push to the bust and enhances the visual appeal of your outfit. The brand offers push-up bras in a range of vibrant colours. Its seamless design makes it an essential addition to your lingerie wardrobe, especially for special occasions when you Buy Women's Bras Online at Best Prices want to add that extra oomph to your outfit.

5.Plunge bras

Plunge bras or deep-neck bras are ideal when wearing dresses with a deep neckline. You need bras that don’t pop up and peep outside the clothes. Shop for Drop-Dead Soft Lycra Deep Neck Lightly Padded 3/4 Coverage Non-Wire Bra and flaunt your deep neck dress with the perfect silhouette.

Bold & Bae Fashion has an impressive collection of bras that will boost your confidence every time you wear them. Be it special occasions or regular days, these bras will come in handy when you need the right support, fit and comfort!